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The inspirational Abhishek ‘Sirji’ Bachchan has now become a tree to promote Idea Cellular’s new ‘Green Planet’ campaign. With global warming becoming a hot debate topic, Idea’s Sirji is advocating ‘Use Mobile, Save Paper’ to ’save the planet’.

The new Idea TVC showcases how the mobile phone can be used as an efficient tool to read daily newspapers, generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

Brand Ambassador Abhishek Bachchan, playing the role of an agonized ‘tree’ this time, strikes the idea of using mobile phone to save paper, and therefore, the greenery around him. As more and more people switch to their mobile screens, from everyday usage of paper, the tree regains life and leaves the audience with a simple message - ‘Use Mobile, Save Paper’.